Blogs about brand management, brand implementation and IT tools

We like to share. Therefore, our Branding Executives blog about trends and facts in our field: brand management, brand implementation (rebranding), brand and corporate identity, and IT tools and solutions for brand management.

  • Visitekaart, visitekaartje implementeren. Business card

Implementing a new business card: Small piece of paper, high demand

It’s the smallest piece of printing, but requires a lot of attention: a business card. The design alone can generate a lot of discussion. Let alone when 35 countries need that design to be implemented simultaneously, with one central ordering system. What strategic choices have to be made? What are the local needs in these countries? Project manager Elsevier van den Born headed-up such a large implementation project. […]