After brand implementation it is important to monitor the results. Has, what was intended, been achieved, and if not -why not? The brand implementation has already required a lot of energy and yet no attention is given to monitoring. However, this is a key success factor for your brand. Based on the results, we can make a plan for adjustment. Execute a brand evaluation also a long time after the rebranding: the organisation, the products or services portfolio may have changed. Are the basic designs sufficient, or are additional designs needed? Is it necessary to make adjustments in the brand management organisation in order to remain successful?