Jack Issen

Jack Issen firmly believes that a rebranding (or brand implementation) is the perfect moment to reconsider the ‘customer brand experience’.

Jack Issen
Jack IssenManaging Partner

About Jack Issen

Jack Issen has been involved in brand implementation, brand automation and brand management since 2004. Before co-founding Branding Executives Jack headed the digital branch of a leading brand implementation agency, which he combined with client assignments.

Before being involved in (re)branding and brand management projects, IT rebranding and brand management software, the silver thread in Jack’s career has been in connecting business with IT. After obtaining his master’s degree in Business Management he started his career at Atos Origin. Some years and two other IT companies later he joined the Van Dorp Despec Group NV, where he fulfilled several management roles in the IT departments before being assigned Group CIO.

Jack worked on Marketing & MarCom Automation, (re)branding and IT brand management challenges for amongst others Aegon, Bank ABC, Centraal Beheer, Commercial Bank of Dubai, DE Master Blenders 1753, DHL, DLL/De Lage Landen, EADS/Airbus, Grolsch, Healthcare Insurance Board, Heineken, IKEA, Middin, SCA, Signify / Philips Lighting, TUI Benelux, University Twente and Way2Web.

Jack is a guest lecturer for NIBAA on Brand Implementation & Brand Alignment (course: Strategic Brand Management) and Digital Brand Management (course: Digital Brand Management).


  • Marketing automation
  • Brand transition & roll out
  • Programme & project management
  • Brand management IT tools
  • Digital brand experience
  • IT Design management
  • Impact analysis